As the Omnichannel Shopping Experience Becomes the Norm, Traditional SMRs Can Start by Adopting Some Basic Best Practices from Online Retailers.

The demarcation between the brick-and-mortar retail experience and online retail experience is blurring. Consumers have come to expect consistent branding, product, and service offerings and experiences from retail brands, regardless if their shopping occurred offline or online. This is an opportunity for traditional brick-and-mortar retailers to deliver differentiated customer experiences and stand out from the…

Businesses Have to be Creative About Their Products, But They Have to be Creative About Their Innovation Processes Too.

Latest research shows that while new concepts have not been depleted, unique, original, and untapped ideas are however getting more expensive to find, which is a big problem—MIT Sloan School of Management. Drawing parallel to businesses, a similar challenge is encountered in product innovation. As products reach the peak of the life cycle and growth begins to stagnate…