Make Change Easier by Eliminating Reasons For People to Say “No” to Change.

Over a century ago, the philosopher Guillaume Ferrero proposed that humans operate on the Principle of Least Effort: given several paths, we pick the easiest; more recently, Harvard psychologist Shawn Anchor suggested that the behavior we choose is the one that’s just 20 seconds easier to start—Harvard Business Review. Given this human tendency, it is…