As the Omnichannel Shopping Experience Becomes the Norm, Traditional SMRs Can Start by Adopting Some Basic Best Practices from Online Retailers.

The demarcation between the brick-and-mortar retail experience and online retail experience is blurring. Consumers have come to expect consistent branding, product, and service offerings and experiences from retail brands, regardless if their shopping occurred offline or online. This is an opportunity for traditional brick-and-mortar retailers to deliver differentiated customer experiences and stand out from the…