Fact-finding is a research process that involves the systematic investigation, discovery, and analysis of a problem or challenge, with the ultimate aim of deriving a solution for action. There are several use cases in an organizational or business setting that may require such a structured process. To illustrate this, here are a few common settings: … Continue reading The Effective Uses of Fact-Finding Methodology in Business Applications.
In marketing research, customer intelligence refers to all information regarding a company's customers, such as their underlying profiles, preferences, and behaviors, that contribute to building more effective customer relationships. A customer intelligence study is a piece of research undertaken to discover a specific set of these underlying information, and identify the relationship between customer characteristics and … Continue reading What is Customer Intelligence Study and How Does It Help Businesses?
When news of the trade war between the U.S. and China in steel broke out in March/April earlier this year, the Malaysian iron and steel industry jumped into alert. Malaysia was, after all, caught by the Section 232 tariffs on steel and aluminium (for harming the local U.S. steel industry), and the first response was … Continue reading Urgency in dealing with Section 232 can be found by going beyond trade statistics
It works. The Section 232 tariffs have begun to resurrect the U.S. steel and aluminium industries, as existing U.S. steel and aluminium mills prepare to reopen or expand production. There is a sudden resurgence as U.S. steelmakers rally. Reports indicate that the U.S. steel industry may return more than 7,000 jobs—nearly 40% of the 19,000 … Continue reading Lessons we are learning so far from the Section 232 fallout