Market sizing is the structured business process of estimating the size of a particular market segment within the economy. The size of the market is typically determined in value (monetary) or quantity (e.g. unit weight, volume, count, etc.) terms, depending on the objective of the market sizing research. In terms of which market segments are … Continue reading What is Market Sizing and How is it Calculated?
Market share refers to the percentage share of a particular market that is captured by a company, business, or organization, either as a whole or for a particular product or service being offered. A market share study is a piece of research undertaken to measure the numerical figure of the percentage share (for the company … Continue reading What is Market Share and How Can We Establish It?
An opportunity assessment study is undertaken to evaluate a business idea, concept, or opportunity, with the ultimate goal of determining whether there is sufficient strategic, market, and financial merit to invest in a specific product or service. There are several use cases where opportunity assessment studies may be considered, such as the following: New product … Continue reading What Is An Opportunity Assessment Study and Why Is It Important?
An industry analysis study is conducted in order to understand the key characteristics of a particular industry that may be critical to various business applications and decision making, such as new market entry. Typically, an industry analysis study is conducted as a sub-component of the larger opportunity assessment study, but in certain cases, businesses may … Continue reading What Is Industry Analysis and How Is It Conducted?
Fact-finding is a research process that involves the systematic investigation, discovery, and analysis of a problem or challenge, with the ultimate aim of deriving a solution for action. There are several use cases in an organizational or business setting that may require such a structured process. To illustrate this, here are a few common settings: … Continue reading The Effective Uses of Fact-Finding Methodology in Business Applications.
In marketing research, customer intelligence refers to all information regarding a company's customers, such as their underlying profiles, preferences, and behaviors, that contribute to building more effective customer relationships. A customer intelligence study is a piece of research undertaken to discover a specific set of these underlying information, and identify the relationship between customer characteristics and … Continue reading What is Customer Intelligence Study and How Does It Help Businesses?
A recent article suggests that the next generation of advanced high-strength steel ("AHSS") is emerging as the backbone of the automotive industry, due to its comparative advantages over aluminium and carbon fiber in the quest for fuel efficiency. While aluminium is one-third the weight of steel, it costs three times as much to manufacture. Similarly, carbon … Continue reading Insights into Next-gen Advanced High-Strength Steel for the automotive industry