What was the problem?
An industry association was publishing its 13th edition of its flagship industry report, and wanted a fresh perspective. The association wished to extract more value out of the industry data they have collected in order to lobby their initiatives with the government more effectively. They invited several companies to submit their proposals.
This was our solution.
Our proposal was centered around two key concepts: firstly, to communicate the data that they have more effectively through data visualization and infographics; and secondly, to construct a solid narrative starting from the global perspective and ending with the local perspective. Both of these concepts were lacking in the original publication. Coupled with modern design and solid business writing, we managed to "refresh" our client's publication and elevate it to another level.