Industry Research and Flagship Publication

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What was the problem?

An industry association has been considering its own flagship publication to boost its industry image and strengthen its engagement activities for some time, but was unable to find a suitable partner to undertake the project. The association also required advice on what the publication should look like, as well as how it could be used to engage its stakeholders.

This was our solution.

We undertook the entire planning, research, writing, designing, layout, and printing process, from A to Z, based on a series of proposals which were agreed upon by our client. We ensured that the contents of the publication would generate wide interest, including industry players, members of media, market researchers, financiers, and government stakeholders, and established a sales-and-engagement channel for our client.

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