What was the problem?
An industry association wanted to increase public awareness about the importance of its industry through mainstream media. However, the association lacked material to engage with the media, as well as perspectives/angles that would maximize media coverage.
This was our solution.
We sat down with our client and proposed a selection of perspectives/angles that are relevant. Once these have been confirmed, we prepared a media deck with the industry's key market statistics and analysis, which was presented to media reporters at a private media briefing session. The briefing was a success, as the story was reported by major news agencies, even making it into print.