Translating business challenge to research questions.
Establishing research approach to business challenge.
Developing data collection tools and instruments.
Establishing customer filtering and selection criteria.
Anchoring and hosting workshop session.
Mixed method approach for insights generation.
- Location feasibility assessment.
- Development of workshop materials.
- Participant briefing/prepping.
- Participant invitation and confirmation.
- Pre- and post-workshop testing.
- Organization and logistics.
- Qualitative and quantitative data analysis.
- Insights generation.