The Eigis Workshop Solution is a mixed method business research solution for B2B businesses. The workshop solution employs both quantitative and qualitative research methods to collect information from corporate customers in an effective and holistic manner.
The Eigis Workshop is a research solution that addresses a business’s growth-related objectives, by principally sourcing for growth opportunities from existing and potential customer bases. The main goal of the research workshop is to identify opportunities that maximize growth using existing business assets and avenues for new value adding.
Initial consultation session to set the groundwork for the workshop, including situational analysis of business contexts and challenges, strategic vision and goals.
Customer filtering and selection to establish the optimum combination of participants that would yield the information that are being sought after.
Development of research instruments to collect the data that is required, which is dependent on the qualitative/quantitative nature of the data and implementation channel.
Feasibility assessment of workshop location to maximize participant turnout within research budget requirements.
Involving all activities related to the hosting of the workshop, including participant invitations, information dissemination, and hosting of the actual research workshop.
|Data Collection and Analysis
Collection, cleaning, and analysis of the data captured from instruments in preparation for the reporting stage.
Preparation of research report to present findings to stakeholders and to serve as strategic inputs for action plans.
Translating business challenge to research questions.
Establishing research approach to business challenge.
Developing data collection tools and instruments.
Establishing customer filtering and selection criteria.
Anchoring and hosting workshop session.
Mixed method approach for insights generation.
- Location feasibility assessment.
- Development of workshop materials.
- Participant briefing/prepping.
- Participant invitation and confirmation.
- Pre- and post-workshop testing.
- Organization and logistics.
- Qualitative and quantitative data analysis.
- Insights generation.
|Draw out critical insights from your customer base.|
|Identify customer pain points.|
|Get a pulse on future market trends.|
|Discover new opportunities for growth.|
|Innovate new market solutions.|