ECG Workshop Solution

Taking KYC to the next level.

A B2B Sales Growth Solution

The Eigis Workshop Solution is a mixed method business research solution for B2B businesses. The workshop solution employs both quantitative and qualitative research methods to collect information from corporate customers in an effective and holistic manner.

The Eigis Workshop is a research solution that addresses a business’s growth-related objectives, by principally sourcing for growth opportunities from existing and potential customer bases. The main goal of the research workshop is to identify opportunities that maximize growth using existing business assets and avenues for new value adding.

How Does It Work?

 

wss1 Baselining
Initial consultation session to set the groundwork for the workshop, including situational analysis of business contexts and challenges, strategic vision and goals.
wss2 Customer Targeting
Customer filtering and selection to establish the optimum combination of participants that would yield the information that are being sought after.
wss3 Instrument Development
Development of research instruments to collect the data that is required, which is dependent on the qualitative/quantitative nature of the data and implementation channel.
wss4 Location Selection
Feasibility assessment of workshop location to maximize participant turnout within research budget requirements.
wss5 Workshop Organization
Involving all activities related to the hosting of the workshop, including participant invitations, information dissemination, and hosting of the actual research workshop.
wss6 Data Collection and Analysis
Collection, cleaning, and analysis of the data captured from instruments in preparation for the reporting stage.
wss7 Reporting
Preparation of research report to present findings to stakeholders and to serve as strategic inputs for action plans.

Key Solution Features

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Translating business challenge to research questions.
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Establishing research approach to business challenge.
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Developing data collection tools and instruments.
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Establishing customer filtering and selection criteria.
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Anchoring and hosting workshop session.
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Mixed method approach for insights generation.

Additional Features

  • Location feasibility assessment.
  • Development of workshop materials.
  • Participant briefing/prepping.
  • Participant invitation and confirmation.
  • Pre- and post-workshop testing.
  • Organization and logistics.
  • Qualitative and quantitative data analysis.
  • Insights generation.
  • Reporting/presentations.

Why Eigis Workshop Solution?

icons8-ok-96 Draw out critical insights from your customer base.
icons8-ok-96 Identify customer pain points.
icons8-ok-96 Get a pulse on future market trends.
icons8-ok-96 Discover new opportunities for growth.
icons8-ok-96 Innovate new market solutions.