Market Assessment for Strategic Growth in the Construction Materials Sector

An Eigis Consulting Group Case Study An established local fibre cement board manufacturing company is faced with the challenge of expanding its market share in Malaysia. Growth has plateaued in recent years, with the top two big players tussling and edging each other out for the slight majority share of the market from year-to-year. Both…

Opportunity Assessment for Product Innovation in the FMCG Sector

An Eigis Consulting Group Case Study An international fast moving consumer goods (“FMCG”) megabrand, which enjoys the largest share of the margarine market in Indonesia, was faced with an interesting idea for product innovation—creating a new SKU line of scooped margarines. While the practice is less common in Malaysia, scooping for margarine as well as…