Why Do Companies Decide To Go Public?

Taking a company public is like making it to the Olympics in the business world. To many entrepreneurs, chief executives, and business leaders, listing their companies on the public stock exchange is an achievement that they strive for and marks a highlight in their careers. Listing a company successfully on the stock exchange is not…

Keys To A Successful Public Listing Exercise (IPO).

Getting your company publicly listed on the stock exchange is a great way to gain access to capital and unlock value for shareholders. To list your company successfully, there’s more to just fulfilling the listing requirements. As your company’s main shareholder and promoter, you’ll need to proactively build and position your company such that investors…

Businesses Have to be Creative About Their Products, But They Have to be Creative About Their Innovation Processes Too.

Latest research shows that while new concepts have not been depleted, unique, original, and untapped ideas are however getting more expensive to find, which is a big problem—MIT Sloan School of Management. Drawing parallel to businesses, a similar challenge is encountered in product innovation. As products reach the peak of the life cycle and growth begins to stagnate…

3 Strategies to Increase the Value of Ownership in Digital Goods.

It is well-known that consumers value digital equivalent goods lesser than their physical counterparts. Take e-books as an example. Although e-books contain the same content (occasionally even more), can be carried by the thousands, and can be accessed anytime, consumers place higher value on their physical versions. A recent research shows that the perceived value…