Business Applications

Business research is a strategic activity undertaken within an organization that is carried out to tackle critical business question across various areas of business, including but not limited to the following business applications.

Market Entry

kuala-lumpur-petronas-twin-towers-malaysia-klcc-67559

Expanding the business into new geographical markets, new industry sectors, or new product segments.

Business Growth

architecture-building-amsterdam-blue-sky-162539

Accelerating existing business growth, expanding, or diversifying the business into related product segments.

Customer Insights

pexels-photo-733850

Sourcing new opportunities for value generation, service, and experience improvements from customers.

Product Development

pexels-photo-341523

Enhancing features of existing products or product lines to edge out the competition and better meet needs of the market.

Open Innovation

space-telescope-mirror-segments-james-webb-cosmos-46168

Identifying and establishing innovation opportunities with supply chain or cross industry partners.

Competitive Insights

competition-dispute-fight-37323

Understanding market competition factors and competitive advantages of key players operating in the market.

Price Positioning

pexels-photo-811108

Identifying the optimum price positioning against competing product offerings in the targeted market segment.

Industry Profiling

pexels-photo-114820

Mapping out key performance indicators, growth potential, and future states and scenarios of an industry.