Market sizing is the structured business process of estimating the size of a particular market segment within the economy. The size of the market is typically determined in value (monetary) or quantity (e.g. unit weight, volume, count, etc.) terms, depending on the objective of the market sizing research. In terms of which market segments are … Continue reading What is Market Sizing and How is it Calculated?
Fact-finding is a research process that involves the systematic investigation, discovery, and analysis of a problem or challenge, with the ultimate aim of deriving a solution for action. There are several use cases in an organizational or business setting that may require such a structured process. To illustrate this, here are a few common settings: … Continue reading The Effective Uses of Fact-Finding Methodology in Business Applications.