Capitalize on bargain buys and brand positioning in future markets for strategic growth

The global steel market conditions over the past years have engendered distressed assets in the global steel industry, as steel players who were not financially strong enough to weather the storm were forced to entertain new investors at attractive offers. Given today’s protectionist climate, buying into new markets may be more effective than attempting to work around defensive trade measures, which the world’s largest steel players are doing with highly efficient capital outlays. Structurally and financially stronger steel players can also capitalize on this opportunity to diversify into new/future steel end-user markets, gaining a first-mover advantage at a time when most in the industry are still finding a way or just getting back up on their feet.

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